Zara has jumped into the Internet
Zara , the Spanish king of fashion at great price and mark the first world leader Inditex textile , opens on September 2, its online store in six European countries , hoping to strengthen their profits market where their competitors are very active.
The first countries to open the store are Spain, Germany , France , Italy , Portugal and the UK. In 2011, it will be the turn of the U.S., Japan and South Korea .
This launch comes during a time of acceleration of the giants of fashion in the race to conquer the Internet. The world number two , the U.S. Gap, August 12 extended the delivery of its online store to 55 countries besides the United States, and promises to reach a total of 65 countries in late 2010.
Sweden’s H & M , third in the world ranking , which sells on the internet since 1998 in seven countries, including Germany , incorporated on September 16, another major market, the United Kingdom. Surprisingly, the last to arrive at the goal is Zara , a company that has made his trademark speed with catalogs renewed weekly.
But perhaps worth the wait , because right now the fashion starts to seduce the Internet . clothing sales in 2009 represented a mere 2.5 % of the turnover of electronic commerce in Spain and 5.6 % in France, according to professionals in those countries.
Another low-priced Spanish brand , Mango , on the Net since 2000, recorded in 2009 only 1% of their revenue from this channel. Gap comes out better off , having entered the last year of $ 1,100 million on the Internet, ie 7.7% of sales, in early North American market.
If Mango expected multiplied by seven ingreros share internet between now and three years , means that the trend is experiencing an acceleration . A recent survey by ACNielsen in 55 countries shows that clothing is the second type of Internet products that want to buy, after the books and in front of tickets.